Top 5 Reasons To Build A Proper Marketing Funnel
Is your network marketing efforts in a slump? Are you getting plenty of traffic, but your prospects aren’t travelling far enough through your marketing funnel? Well, the answer is that your marketing funnel doesn’t have proper structure. That’s right, it’s time for an overhaul to your marketing efforts. Start from scratch, and build it right, and yes, they will come. Here are the 5 pieces of the marketing funnel framework that are necessary for success:
- Front-end ( where your prospects will initially enter )
- Free Offer ( offer something of value to capture their e-mail address ), such as a free report, e-book, or video )
- Sell a inexepensive product ( this is where you break even, and are rewarded for your time and cost so far )
- Offer a medium priced product or service ( up sell )
- Offer your most expensive product or service ( back-end )
Front End
You must draw traffic to your website, blog, or capture page. This is the first essential step, and most of your marketing efforts and time will be spent on this. You can use any method you want, or a variety, including: article submissions, blogging, social media, and PPC, etc. Make sure that the content you use, is related to the products or services that you are offering later. ( this pre-sells the next stage ).
Free Offer
This is the first ” sweet spot ” in your funnel. You must offer something of value, this is essential if you want the prospect to continue through your marketing funnel. ( and once again, it must be related to the products and services you plan to sell later, thus pre-selling the next step ) It has been proven that if you design your free offer with original content that is uniquely yours, your marketing results will improve. This brands you as someone of value, someone who a prospect will consider, is worth giving their money to.
Sell An Inexpensive Product
The price should be low, even $10 or less. The idea is to recoup what ever money and time you have spent so far. ( through advertising or product development, etc. ) You want to break even, that’s it. The farther your prospect goes through your funnel increases his value to you. Make sure that the product or service you sell is related to the next product or service. ( pre-sell the next step ).
Offer A Medium Priced Product Or Service
Now it’s time to start making money! Your prospect should already be pre-sold, thanks to the proper structure of your marketing funnel, but you don’t want to scare them off with an expensive offer. Make sure that you always offer something of value, and that you pre-sell your prospect to the next step.
Offer Your Most Epensive Product Or Service
This is it, this is where all the pre-selling pays off. Not all of your prospects will get this far, but the ones that do are convinced that you are someone who can add value to their marketing efforts. Not only will you make money now from them, but will have a life long customer, and that is why a proper marketing funnel works. Once again, make sure that all your content, all your offers, are related. Make sure there is a nice flow to your marketing funnel, that each stage pre-sells the next, and so on.
* Authors note: This is just the surface, to learn more about marketing funnel structure from top experts in the field, CLICK HERE.
Magnetic Sponsoring Attracts Prospects To You
The Magnetic Sponsoring system is based on 2 ” core truths ” of MLM in the internet age:
1. The old school sales routine of cold calling leads, holding meetings, knocking on doors and trying to ” convince ” people to look at your opportunity is DEAD.
2. The fastest and easiest way to make money in MLM today is to ” position ” yourself so only the hottest, most qualified prospects come to you
( and only you ).
That’s it! These 2 pieces of truth took Mike Dillard and Magnetic Sponsoring from dirt broke to 7 figures in less than 18 months, and let him generate over 115,329 leads over a 2 year period without spending a single penny. And guess what? You can learn to do the same thing, no matter what network company your in. You can immediately start attracting a unlimited number of leads to you.
Visit our blog:
( http://myuplineisascam.blogspot.com/ ) to get more information on this ground breaking, valuable, and easy to read manual called Magnetic Sponsoring.
The 3 Physical Components Of Proper Marketing
You’ve heard of proper marketing structure, but how do you set it up and make it work? Well first you must understand the 3 physical components of marketing. This process is simple, but powerful. Here are the 3 components:
- Set up your point of contact
- The prospect gives you permission to communicate
- You offer value and thus get their attention for your business opportunity
Set Up Your Point Of Contact
This is your first step, to make sure it’s functioning in reality. This is where the prospect finds you on the internet from content you have created. This could be a press release, article, blog or website. Use free submission sites and free blogging platforms to start. You don’t want to spend your resources just trying to get established. Here are 2 free blog sites that I use:
The Prospect Gives You Permission To Communicate
Now, this is a big one, because you don’t want to spam anyone, that is, don’t send people information unless they ask for it. This is frowned upon in the network marketing community. You must set up a lead capture page, or opt-in box. To save time and frustration (free autoresponder services are very misleading ), please use a reliable full service autoresponder service like Aweber Build and design your web form ( this is the one I use on this site for my monthly newsletter ) and place it where it will most likely be seen for any new visitor. * Note: some free blogs won’t allow this type of form to be posted.
Look For These 3 Traits To Find The Perfect Prospect
I hate wasting time, don’t you? Limit your prospecting time and increase your conversion ratio by looking for quality characteristics in a prospect first. You’ll have a prospecting advantage, giving you a better chance of bringing someone into your business, and that’s what its all about, right. Let’s have a look at the 3 golden qualities you should focus on:
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Former entrepreneur
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Information seeker
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Just looking to make money
Former Entrepreneur
This is the best trait to look for, but can also be the hardest to convert. Once you’ve been in the network marketing business, your hooked. You got in the first time with big dreams, but you got crushed, and your very sceptical. But deep down inside you still have the bug, you know what I’m talking about, right. Those big dreams of being your own boss, and making tons of money.
Well, what happened to that prospect? They were probably mislead with out of this world hype, myths, and lies, resulting in frustration. Everyone knows that network marketing is a jungle, with very few survivors. So, what do you do to attract this type of A-1 prospect.
Address their fears. Convince them there is an answer to all network marketing myths and lies. Here is a few of the best myths and lies:
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Everyone is your prospect
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This isn’t really sales! We just share products with people
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Anyone can do this
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We’ll build your business for you
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We have the best product ever
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You just don’t have enough belief
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We have a proven system